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10. On With the Show...

It might be a sad comment on people in general. It could be the large role Television has played in society. It could be agricultural chemicals - but, for whatever reason, people do not have long attention spans.

It is a mistake to hire entertainment to perform longer than 60 minutes. Especially if there is any program or presentations to accomplish as well.

90 minute shows often sound good and seem appropriate, but are almost always a mistake. Here's a few reasons why:

As mentioned, the audience has a short attention span. Programs, banquets, awards, and presentations invariably run longer than anticipated. Then, to add a 90 minute show on top, makes the event too long.

One act performing 90 minutes has to be very, very good (you paid a lot of money). Or, if two or more acts are performing, you will start to lose your audience during the "breaks."

Placement:
Placing your entertainment at the end of your program makes the most sense, most of the time. It caps off the event, leaving the audience with a memorable impression and saves the best for last.

It is unwise to mess with this basic formula, but here are a few things to consider:

If your program etc. runs long, then your entertainment is in a precarious position. They will not succeed as well as they could have if they follow a long program.

If your main goal is to entertain the audience (e.g. a client appreciation) then you might want to lead with the comedy.

If your presentation or awards program is very brief you might want to start with the entertainment, and finish the program off with a few short presentations.

The Point: Take the time to consider the length of your program and place the entertainment where they will be most successful. That makes your event successful.

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