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4. Customizing the Show

About customizing. Any professional comedy performer will customize their presentation to some extent for your group and function. Professional comedy performers do this because they are aware of the impact and increased success they have when their material and delivery is made to closely fit the group they are entertaining.

Good performers understand how much more funny their performance is and how much stronger the audience's reaction is to a show that hits "close to home."

When hiring talent there are several ways you can assess the performer's ability to customize to this level:

Ask them straight out if they tailor their presentation and how much

Request references from previous clients revealing the amount of successful customizing they did.

See if they have a procedure, questionnaire or other method for planning a customized show.

Ask the comedians how they plan to use key people from the company or organization.

Inquire if they will be using key terms and jargon from the industry or the "field".

Determine how much audience participation the performers plan on.

Point: Not only do you want comedy to make your event successful, but take it a step further, and get the best quality of comedy you can with a customized presentation.

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