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3. Getting the "Act Together"
Knowing that comedy is one of the most effective ways to make any event memorable,
understanding the technical requirements of sound and stage, and placing the comedy in a
good position in the program is an accomplishment all in itself.
Three main areas comedy acts can be placed in are stand-up comedy, specialty acts and
improvised comedy. A stand -up comic is a lone performer, a comedian. A specialty act
refers to any "special" act or skill such as a magician, a juggler, a hypnotist etc. Improvised
comedy refers to any acts that use audience suggestions to create spontaneous humour.
Which one you hire depends on your event, your purpose, and your audience. Here are some
concerns you should address for each category, before making your decision.
Make sure the stand-up comedian you hire has experience performing at corporate events and
can work "clean." Especially if you know it is important to your group (which it is about 90%
of the time these days).
A specialty act can be visually appealing to your audience, but always make sure there is
evidence the performer's ability to make people laugh is as strong or stronger than any talent
the entertainer has. Remember, we want comedy.
Improv comedians are always subjecting themselves and your audience to a certain amount of
risk because of the spontaneity of the show. Make sure they are clearly professional
improvisers with a high degree of skill and corporate show experience.
There are specific benefits associated with each type of comedy as well.
When hiring a stand-up comedian you are getting a pre-packaged act. You can easily find out
how funny the comedian is by checking references. But when you find the comic with the
right act for your audience the results will be excellent.
A performer in a specialty act has that extra zip that often appeals to audiences. In addition
to the created humour there is the added "Oh, wow" of the skill and the talent demonstrated.
Improvised humour can sometimes capture some of both worlds. Like stand-up comedians,
some improvisers are skilled at creating shows for corporate groups, planning a show that
really connects with your audience. In addition, well-performed improvised comedy can also
cause the audience to say, "Oh, wow," just like the specialty act performer. The main
strength of improvised comedy is how it can be tailored, customized and personalized to every
group.
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